

OUR PURPOSE
We’re on a mission to help you find more enjoyment in the everyday, starting at home.
In 2019, we announced that after a decade of running Gin Lane, we were hanging up our agency hats to build a family of brands with the shared mission of enjoying daily life.
Here's what we’re all about 👇


OUR PHILOSOPHY
Home is the foundation of daily life.
A home is a place where we feel comfort and control. It’s a place where we invest time and energy. And just like us, our homes evolve over time.
But as we spoke with our growing community, we repeatedly heard that when building a home, it’s easy to get stuck in a holding pattern between keen design sensibilities and the reality of everyday living.
Our intention behind Pattern is to help guide you through the process of making a home by creating and curating timeless products that turn everyday routines into meaningful rituals.
MEET OUR GROWING FAMILY
Our brands focus on activities that foster daily enjoyment at home, such as cooking, organizing, and maintaining a space.

Open Spaces
Organization essentials for every space

Letterfolk
Custom home goods that tell your story

GIR
Elevated kitchen tools for everyday use

Yield
Timeless pieces for any space

Poketo
Art and design for the every day

Onsen
Art and design for the every day


BRAND ACQUISITIONS
Interested in joining the Pattern family?
At Pattern, we believe there needs to be a new business model for the country’s growing community of e-commerce brands. We’re purchasing brands that focus on sustainable growth over short-term gain and giving entrepreneurs the exits they deserve.


LET'S TALK
We’re excited to hear more from you.
We aren’t your average direct-to-consumer brand. We spend our days and efforts being direct-with-consumer, by creating deeper, more personal relationships with our community.
Be it as a teammate, as a brand, as a partner, or just as a friend, send us a note and we’ll get in touch.